{"id":1480,"slug":"bdc-2026-96pct-invested-half-use-data-secondary","title":"BDC 2026 (secondary via b2bnn.com) — \"96pct of Canadian SMEs invested in digital technologies in 2025\"; >half now use data often or always (SS, verify primary)","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["digital-maturity"],"reference_body":"**Claim.** Reported via b2bnn.com (June 2026): 96pct of Canadian SMEs invested in digital technologies in 2025 (up from 91pct in 2021); more than half now use data often or always to make business decisions, more than double the rate reported five years ago; 43pct say technology investment improved operational efficiency. Maturity remains low: only 8pct very high, 15pct high.\n\n**Source.** b2bnn.com (June 2026), reporting on BDC research. *Primary BDC report not located in this research pass.*\n\n**Confidence.** Single-source via secondary outlet. **Verify against the primary BDC source document before any article use.**\n\n**Caveats.** \"Invested in digital technologies\" is a low bar (any tech spend counts); the high-maturity rate (<25pct combined high + very high) is the load-bearing figure here. The \"half use data often or always\" claim is self-reported, not measured.\n\n**Implication / use.** Use only after primary verification. Useful framing if confirmed: investment is universal, but the capability gap (8-15pct high maturity) is where the information-asymmetry rent is still extractable.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"research-brief-information-asymmetry-decision-edge-june-2026","title":"Research notes (capture-layer): the affirmative, inward decision-edge case for data intelligence — information asymmetry applied to pricing, demand, risk, retention, targeting (June 2026)","kind":"research-notes","scope":"business","link_type":"depends-on"},{"slug":"bdc-digital-maturity-1-in-5-canadian-sme-high","title":"BDC digital-maturity research — \"only one in five Canadian businesses has achieved a high level of digital maturity, while more than half show low levels\"","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[]},"created_at":"2026-06-21T01:14:48.792Z","updated_at":"2026-06-21T01:14:48.792Z"}