{"id":615,"slug":"bbc-editorial-3-2-2-sound-evidence","title":"BBC Editorial Guidelines §3.2.2: \"All BBC output...must be well sourced, based on sound evidence, thoroughly tested\"","kind":"reference","scope":"business","status":"current","audiences":["claude-code","candid-team"],"topics":["editorial-discipline","citation-practices"],"reference_body":"**Quote (BBC Editorial Guidelines §3.2.2):**\n\n> \"All BBC output, as appropriate to its subject and nature, must be well sourced, based on sound evidence, thoroughly tested and presented in clear, precise language.\"\n\n**Source:** <https://www.bbc.co.uk/editorialguidelines/guidelines/accuracy> (2019 edition).\n\n**Confidence:** Verified.\n\n**Companion §3.3.4 (single-source reluctance):**\n\n> \"We should be reluctant to rely on a single source. If we do rely on a single source, it should be credible, and a named, on-the-record source is always preferable.\"\n\n**Companion §3.2.3 (attribution required when uncorroborated):**\n\n> \"Claims, allegations, material facts and other content that cannot be corroborated should normally be attributed.\"\n\n**For Candid use:** The BBC §3 cluster is the cleanest single editorial-standards source. Three rules, all transferable to marketing content: (1) sound evidence basis, (2) prefer named on-the-record sources to single anonymous sources, (3) attribute the uncorroborated. Pairs with [[reuters-handbook-anonymous-sources-weakest]] and [[spj-code-identify-sources-clearly-2014]].","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"reuters-handbook-anonymous-sources-weakest","title":"Reuters Handbook of Journalism: \"A named source is always preferable to an unnamed source. Anonymous sources are the weakest sources\"","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"spj-code-identify-sources-clearly-2014","title":"SPJ Code of Ethics (2014): \"Identify sources clearly. The public is entitled to as much information as possible to judge reliability and motivations\"","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"rule-every-objective-claim-sourced-with-confidence-label","title":"RULE: Every objective claim in Candid content carries a named source + date + verbatim quote ≤25 words + confidence label","kind":"rule","scope":"business","link_type":"depends-on"},{"slug":"research-brief-confidence-sources-dated-claims","title":"Research brief: Confidence Levels, Sources, and Dated Claims — why every statement on a credible site should be verifiable (piece 15 of 15)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-05-22T20:51:26.950Z","updated_at":"2026-05-22T20:51:26.950Z"}