{"id":951,"slug":"bbb-canada-2022-scamtracker-home-improvement-78pct","title":"BBB Canada 2022 Scamtracker Risk Report (n=1,297): home improvement ranked #1 riskiest scam in Canada; 78.8% susceptibility; $1,900 CAD median loss (+187% YoY)","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["measurement","trust-signals","renomark","home-renovation-vertical"],"reference_body":"**Claim:** The **2022 BBB Scamtracker Canadian Risk Report** (released **March 6, 2023**, n = **1,297 Canadian scam reports**) ranked **home improvement as the #1 riskiest scam category in Canada in 2022** — up from 4th in 2021.\n\n- **Susceptibility rate:** 78.8%\n- **Median loss:** $1,900 CAD\n- **YoY change in median loss:** +187.4% (up from $661 CAD in 2021)\n- **Cryptocurrency ranked 2nd** riskiest\n\n**Source:** BBB Scamtracker Canadian Risk Report, released **March 6, 2023**.\n\n**Confidence:** Verified.\n\n## Implication for Candid renovator clients\n\nThe market context is one of **elevated and rising consumer suspicion**. For renovator client copy, this means:\n\n- Trust signals do disproportionate work — homeowners arrive with a heightened threat model.\n- Specificity and named sources clear the bar; vague claims read as suspicious.\n- A **verifiable RenoMark designation** (linked to the renomark.ca profile, see [[rule-renomark-link-to-profile-and-show-year]]) is one of the cheapest legitimate-operator signals available.\n- Pair RenoMark with a public review count and a current Certificate of Insurance reference; the combination is much stronger than any one signal alone.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-renomark-credentialing-program","title":"Research brief: RenoMark — the CHBA renovation contractor recognition program, with marketing implications for Ontario renovators (May 24, 2026)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-05-24T15:35:46.057Z","updated_at":"2026-05-24T15:35:46.057Z"}