{"id":1347,"slug":"barc-eckerson-25pct-bi-adoption-2022","title":"BARC / Eckerson Group (March 2022, 214 D&A leaders surveyed Nov-Dec 2021) — BI/analytics adoption at 25% of employees on average; \"stuck around 20% for many years\" per Eckerson","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["self-service-adoption","dashboards","bi-tools-landscape"],"reference_body":"**Claim:** **BARC / Eckerson Group**, *Strategies for Driving Adoption and Usage with BI and Analytics* (March 2022; global survey of **214 data & analytics leaders**, Nov-Dec 2021): \"The percentage of employees actively using BI/analytics tools is currently **25% on average**, reflecting **minimal growth in the past seven years** we've been tracking this metric.\" Co-author **Wayne Eckerson** has noted the average adoption rate \"has been **stuck around 20% for many years**.\"\n\n**Source:** BARC / Eckerson Group report (March 2022).\n\n**Confidence:** Verified — primary, analyst firm.\n\n**Why this matters for Candid:** The single strongest piece of independent evidence against the vendor \"BI transforms decision-making\" framing. Use this number in client conversations, not the untraceable \"60-70% graveyard\" stat ([[60-70pct-dashboards-untraceable-vendor-folklore]]).","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"gartner-2024-14pct-self-service-resolution","title":"Gartner (Aug 19, 2024; survey of 5,728 customers Dec 2023) — only 14% of customer service / support issues are fully resolved in self-service; even for \"very simple\" issues only 36% resolve fully","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"research-brief-dashboards-smb-june-2026","title":"Research brief: dashboards for SMBs — what's worth showing, and when an embedded one earns its keep (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"gartner-30pct-bi-adoption","title":"Gartner — \"pervasive business intelligence remains elusive, with BI and analytics adoption at about 30% of all employees\" (doc 3753469, Howson & Sallam)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"software-advice-5pct-smb-bi-dashboard-243-sample","title":"Software Advice (online survey of 243 US business owners/managers) — 5% of SMBs report using a BI dashboard to analyze data; Excel/Google Sheets dominate at 65%","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"caveats-dashboards-vendor-marketing-base","title":"Caveats for the dashboards brief: pervasive BI/embedded-analytics vendor sourcing; the viral \"60-70%\" stat is folklore; SMB data thin; retention claims unproven","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"rule-qualify-every-metric-with-decision-and-threshold","title":"R1 — Before building any dashboard, qualify every proposed metric: named owner + named decision + action threshold; if it fails the \"what would I do if it moved?\" test, drop it","kind":"rule","scope":"business","link_type":"depends-on"},{"slug":"rule-budget-20-30pct-annual-maintenance-from-day-one","title":"R4 — Budget 20-30% of build effort annually for maintenance from day one; assign a metric-definitions owner; audit quarterly and archive any dashboard unopened in 30+ days","kind":"rule","scope":"business","link_type":"depends-on"},{"slug":"rule-disregard-vendor-bi-stats-cite-barc-gartner-adoption","title":"R5 — Disregard vendor BI \"X% improvement\" / \"60-70% unused\" stats in client conversations; cite BARC (~25%) and Gartner (~30%) adoption baselines","kind":"rule","scope":"business","link_type":"depends-on"}]},"created_at":"2026-06-20T18:03:12.088Z","updated_at":"2026-06-20T18:03:12.088Z"}