{"id":1725,"slug":"auth0-founded-2013-managed-identity","title":"Auth0 founded 2013 — managed identity, social login, SSO, SAML","kind":"reference","scope":"business","status":"current","audiences":["kevin","dev","candid-team"],"topics":["web-tech-history","commodity-web-parts","auth-infrastructure"],"reference_body":"**Claim:** **Auth0** was founded in **2013**. Managed identity service: social login, SSO, SAML, password hashing — the security-critical pieces of authentication delivered as a service.\n\n**Source:** Multi-source / Auth0 history.\n\n**Confidence:** Verified.\n\n**Why this matters for Candid:** The flagship of the auth-infrastructure commodity-parts entry. Pair with [[cognito-firebase-auth-2014]] (peers) and [[pre-auth0-roll-your-own-password-hashing]] for the before-state.","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"rails-open-sourced-july-2004","title":"Ruby on Rails open-sourced July 2004 (DHH from Basecamp); v1.0 December 2005 — convention-over-configuration","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"pre-auth0-roll-your-own-password-hashing","title":"Pre-Auth0 auth: roll-your-own password hashing, sessions, resets, lockouts — security-critical and error-prone","kind":"reference","scope":"business","link_type":"supersedes"}],"incoming":[{"slug":"research-brief-falling-cost-floor-real-web-functionality-smb-june-2026","title":"Research brief: the falling cost floor of \"real\" web functionality for SMBs (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"cognito-firebase-auth-2014","title":"Amazon Cognito and Firebase Auth — 2014-era managed identity peers to Auth0","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"enterprise-tier-customer-portal-example","title":"Enterprise-tier example: customer account portal — Auth0 + RDS + role-based permissions; commodity parts, bespoke assembly still costs","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"timeline-three-drivers-converge-2004-2014","title":"Timeline 2004–2014: the decade when each of the three historically-expensive parts independently got cheap","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"rule-rent-commodity-parts-build-only-differentiated-logic","title":"R3 — Rent the commodity parts (Stripe / Auth0 / Algolia / RDS / Lambda); build only what is genuinely differentiated logic","kind":"rule","scope":"business","link_type":"depends-on"}]},"created_at":"2026-06-21T13:17:00.582Z","updated_at":"2026-06-21T13:17:00.582Z"}