{"id":195,"slug":"aubrey-yung-audience-vs-area-served","title":"Aubrey Yung: \"audience captures relevance; areaServed captures coverage\"","kind":"reference","scope":"business","status":"current","audiences":["claude-code","candid-team"],"topics":["schema-org","local-seo"],"reference_body":"**Quote (Aubrey Yung, practitioner reference):**\n\n> \"Audience captures relevance, while areaServed captures coverage.\"\n\n**Source:** <https://aubreyyung.com/audience-schema/>\n\n**Confidence:** Single-source (practitioner blog).\n\n**The pragmatic distinction:** `audience` = *who* the service is intended for (vertical, role, demographic). `areaServed` = *where* the service is available (geography). These are independent dimensions. A \"Bulk Lubricant Delivery\" service for \"Agriculture\" audience available in \"Waterloo Region\" needs both properties — collapsing them into one field loses signal.\n\nPractitioner blogs are single-source by definition — flag and treat with appropriate skepticism. But the distinction itself is sound and consistent with how Schema.org's own canonical examples are structured ([[schema-org-government-service-audience-canonical-pattern]]).","rationale_body":null,"metadata":null,"links":{"outgoing":[{"slug":"schema-org-service-audience-property","title":"Schema.org: Service.audience accepts Audience | PeopleAudience | BusinessAudience with audienceType as free-text","kind":"reference","scope":"business","link_type":"relates-to"}],"incoming":[{"slug":"rule-one-service-per-vertical-when-offerings-differ","title":"RULE: One Service schema per vertical when offerings genuinely differ. Multi-audience Service when offering is identical.","kind":"rule","scope":"business","link_type":"depends-on"},{"slug":"research-brief-ia-multi-vertical-service-business","title":"Research brief: Information architecture for service businesses with multiple verticals (piece 6 of 15)","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-05-22T19:40:49.090Z","updated_at":"2026-05-22T19:40:49.090Z"}