{"id":766,"slug":"angi-cost-per-customer-2500-plus","title":"Contractor cost per booked customer through Angi can exceed $2,500 (Contractor Marketing Pros)","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["pricing-models","gc-vertical","lead-gen-directories"],"reference_body":"**Claim:** Per Contractor Marketing Pros, citing public reports, the cost per booked customer through Angi can exceed $2,500 — making shared leads the least cost-effective channel measured.\n\n**Source:** https://contractormarketingpros.net/blog/why-is-angies-list-in-trouble-what-contractors-need-to-know/\n\n**Confidence:** Single-source.\n\n**Use:** quote with the source named (\"Contractor Marketing Pros analysis suggests...\") rather than as a hard universal number.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-gc-marketing-trust-may-2026","title":"Research brief: GC Marketing & Trust — sales-positioning for $1M–$50M Ontario general contractors (May 23, 2026)","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"directories-rent-the-customer-relationship","title":"Directory platforms (Angi, HomeStars, Houzz) rent the customer relationship — the cleanest \"rented vs. owned\" pitch","kind":"reference","scope":"business","link_type":"depends-on"},{"slug":"gc-objection-handling-evidence-backed","title":"GC objection-handling map — six common objections and evidence-backed responses","kind":"reference","scope":"business","link_type":"depends-on"}]},"created_at":"2026-05-23T21:58:32.540Z","updated_at":"2026-05-23T21:58:32.540Z"}