{"id":1282,"slug":"amazon-25m-price-changes-daily-profitero","title":"Amazon changes prices ~2.5 million times a day — roughly once every 10 minutes per product, ~50× more often than Walmart (Profitero)","kind":"reference","scope":"business","status":"current","audiences":["kevin","smb-owner","candid-team"],"topics":["pricing","pricing-intelligence"],"reference_body":"**Claim:** Amazon changes prices about **2.5 million times a day** — roughly once every 10 minutes per product, **~50× more often than Walmart** (~50,000 changes/month). Figure from a **Profitero study**, widely repeated.\n\n**Source:** Profitero study, cited by RebateKey, Omnia, Nimbleway.\n\n**Confidence:** Single-source study, widely repeated.\n\n**Caveat:** Profitero sells competitive-pricing analytics — incentive to make the volume look high. Magnitude has not been independently verified at this level of detail.\n\n**Why this matters for Candid:** Useful as the canonical \"what large-scale repricing looks like\" reference. For most Candid SMB clients the appropriate answer is *not* algorithmic repricing — but understanding the scale clarifies why competitor-pricing tools are sold the way they are.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-data-driven-tools-smb-june-2026","title":"Research brief: live data and data-driven tools for SMBs — when it's an edge, when it's overkill (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"caveats-data-driven-tools-vendor-self-reported-and-large-enterprise","title":"Caveats for the data-driven-tools brief: vendor self-reporting on conversion; enterprise-scale benchmarks; named-user quotes; macro projections","kind":"reference","scope":"business","link_type":"relates-to"}]},"created_at":"2026-06-20T16:57:38.905Z","updated_at":"2026-06-20T16:57:38.905Z"}