{"id":2103,"slug":"ads-push-organic-below-fold","title":"On commercial queries, four ads can push organic entirely below the fold","kind":"reference","scope":"business","status":"current","audiences":["kevin","candid-team"],"topics":["serp-feature-crowding"],"reference_body":"**Claim:** On commercial-intent searches, a four-pack of top ads can push organic results entirely below the fold; older analysis found a large share of users on small screens see NO organic result at all without scrolling when four ads show.\n\n**Confidence:** Industry-consensus.\n\n**Why this matters for Candid:** Commercial-intent queries are structurally harder for organic SMB strategies. If the widget detects commercial-intent dominance, factor up the difficulty tier even if competitor-specific signals are weak.","rationale_body":null,"metadata":null,"links":{"outgoing":[],"incoming":[{"slug":"research-brief-smb-widget-market-difficulty-june-2026","title":"Research brief: SMB widget market difficulty — six ranked factors (June 2026)","kind":"reference","scope":"business","link_type":"relates-to"},{"slug":"serp-features-difficulty-multiplier","title":"Factor 3 — SERP feature crowding (AI Overviews, ads, packs) — a market-wide difficulty multiplier","kind":"reference","scope":"business","link_type":"depends-on"}]},"created_at":"2026-06-23T19:16:04.223Z","updated_at":"2026-06-23T19:16:04.223Z"}